Sunday, October 22, 2006

Google bombing the election: an awesome idea

I plan to participate in this as much as my childcare and other duties allow:
What
The utilization of Google Adwords and simultaneous, widespread embedded hyperlinks in order to drive as many voters as possible toward the most damning, non-partisan article written on the Republican candidate in seventy key US Senate and House races. The campaign will run from Tuesday, October 24th until Tuesday, November 7th.

[...]

Why
According to the Pew Internet and American Life Project, the number one way that voters use the Internet for political action is to search for information on candidates. During the final two weeks of the election, it is reasonable to expect that as many as twenty million voters will be searching for information on candidates online. During this key time, this project will help push the most negative article written by a non-partisan media source on all key Republican candidates to the forefront of any search for that candidate. The negative article will appear both high on all Google searches for the candidates, and as an advertisement that appears whenever anyone searches for that candidate. By giving this article two prominent locations on Google searches for the candidate, and because it will come from a non-partisan source, it will increase the likelihood that the article will be seen and trusted by those searching for information on the candidate.

How
The campaign will proceed as follows:
  • Step One: With help form readers at Dailykos and MyDD, I will compile a list of seventy article, one for each targeted race. Every article will focus on a different Republican candidate, and will be written by as generally trusted a news source as possible. It will also present as unflattering a view on the Republican candidate as possible. All of these articles will be placed into a database that I will maintain with the help of willing volunteers.

  • Step Two: Once the database is complete, BlogPac will purchase Google Adwords that will place each negative article on the most common searches for each Republican candidate. Simultaneously, I will produce an article on MyDD that embeds that negative article into a hyperlink that names the Republican candidate. I will then send a copy of that post out to as many bloggers as possible, who can also place the post on their blogs. One posting of this article will be enough.

  • Step Three: All further discussion of the Republican candidates in question on all participating blogs should include an embedded hyperlink that will increase the Google search rank of the article on the given candidate.
The result of this should be that the most damning, non-partisan article written on every key Republican candidate for house and Senate will appear both high on every Google search for that candidate, and automatically as an advertisement on every search for that candidate. BlogPac will cover the costs. The netroots will supply the research.

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