Friday, October 17, 2008

Election night: ratings disaster

News networks in 2000 and 2004 were spoiled: a very close race kept viewers glued to their TVs late into the evening. But what if it's a blowout? Networks want to avoid depressing turnout by calling an election before most people have had a chance to vote. But it's very possible that by 7pm eastern time it will be obvious that Obama will become president. How will networks handle this? The Politico has a somewhat interesting article on the subject.

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